Our client
A luxury golf resort in Europe
The problem
Identify a first group of affluent Chinese golfers to come to the resort.
The China Elite Focus solution
We created a partnership with Shanghai leading golf clubs, and organised a trophy for both European and Chinese businessmen in the golf resort of our client.
The result
The first year, 17 Chinese golfers came to the trophy, and the golf resort has now a strong reputation in China among businessmen.