Our client
A Mexico City Tour Operator
The problem
This T.O. wanted to have their first Chinese clients
The China Elite Focus solution
We first conducted an analysis of the image of the country of Mexico in China. The result was that only 6% of the Chinese tourists had heard of this country, and none of them could place the country on a world map. We decided to create, first, a 6 monthes campaign to build the image of Mexico as an attractive destination (on-line & off-line). Then, we launched the campaign for our client, promoting his services in several Chinese travel magazines.
Results
2 months after the publication of the advertisement, our client received in Mexico the first group of 26 Chinese tourists. (And it is growing)