Our client
A small luxury concierge service in Paris
The problem
A very small company with no brand awareness in China. How to reach rich Chinese travelers ?
The China Elite Focus solution
We created a tailor made newsletter fully in Chinese, send on a monthly basis to our database of 1,500 VIP Chinese international travelers.
Results
2 days after the first issue has been launched, our client received a phone call from a Chinese lady, Chairperson of a state-owned Chinese construction company, who wanted to organise “something special” in a château close to Paris for the wedding of her daughter. Budget: USD 100,000