Our client
A small luxury hotel chain
The problem
How to choose the best Chinese luxury magazine to advertise ?
The China Elite Focus solution
Our team conducted a deep analysis of 6 Chinese luxury lifestyle magazines and delivered to our client a benchmark study about the opportunities to advertise in the selected media. We selected 3 magazines, with a coherent media planning over one year, and covering Shanghai, Guangzhou, and Beijing. We also (hardly !) negociated advertorial in all of these magazines.
Result
After 6 monthes, our client gain + 32 % of revenue from Chinese tourists that discovered this hotel chain in their favorite magazines.
Total advertising budget for one year : 26,000 US$
ROI after 6 month : + 103,000 US$ benefits with Chinese customers