Our client
The region of a European country
The problem
How to develop the image of this region unknown for most of the Chinese tourists ?
The China Elite Focus solution
Focusing the communication on the historic patrimony of the region (Castles, museums, beautiful landscapes), we realised a full advertising campaign in travel magazines and a public relation event for leading travel agencies in Shanghai.
Result
In one year, according to official statistics, the number Chinese tourists increased by 28% in this region (and only + 7% for the whole country).