China Elite Focus is the leading marketing agency exclusively focused on wealthy Chinese outbound tourists.

China Elite Focus is a Luxury tourism communication agency specialising in understanding the needs and aspirations of the new generation of Chinese tourists, with the highest purchasing power.

The core business of China Elite Focus is to define and implement communication strategies for tourists operators (hotels, resorts, golfs, boat rental, casinos…) who know that the Chinese outbound luxury tourism is growing by more than 25 % each year.

Our unique expertise, is to define, in conjunction with our clients, the appropriate marketing strategies for their services. Achieving this, as a result of, our intimate understanding of both the explicit and implicit needs of the Chinese tourists for luxury tourism activities.

Our Mission Statement

In the luxury tourism business, your brand is your most valuable asset.
Developing it in China represents your company’s future.

China Elite Focus seeks to perfectly understand and echo the spirit of our client’s brands in travel and tourism industry.

Our Demographic Focus in China

China is a complex country containing third of all humanity.

Thus it is necessary to limit the focus of our activities to the major conurbations where the urban Chinese consumer, and potential high income tourists, resides. As it is here that the demand for high quality outbound tourism most needs to be addressed.

China Elite Focus has identified six major urban centers where we have based our network of experts. It is within these 6 conurbations, that 90% of the high purchase power potential tourists are located. It is here that we are able to constantly monitor, assess and evaluate the ever changing needs and desires of the future Chinese tourists.

Shanghai, Beijing, Chengdu, Guangzhou, Nanjing, Chongqing.

China Luxury tourism facts

In 2010, 55 million Chinese tourists will travel abroad and spend more than  USD 50 billion

9 million Chinese tourists spend more than 6000 US$ for their travel

400 000 Chinese tourists spend more than 25 000 US$ for their travel

According to a forecast from the World Tourism Organisation, China will have 100 million outbound travellers and become the world’s largest source of outbound travel in the world in 2020.

An effective presence in the Chinese market today is of inestimable importance, as is, the selection of only the best Chinese partners.

Our Clients

  • 5 star hotels
  • Boutique hotels
  • Golf resorts
  • Family holiday luxury resorts
  • Destination Management companies
  • Luxury Travel Agencies
  • Luxury concierge services
  • Cruise companies
  • Private boating rental companies
  • Casinos
  • Luxury villas rental companies
  • Hunting agencies
  • Governmental organisations in charge of developing tourism
  • Local organisations in charge of tourism