China Elite Focus is the leading marketing agency exclusively focused on wealthy Chinese outbound tourists.

China Elite Focus is a marketing and PR agency specialized in understanding the needs and aspirations of the new generation of Chinese tourists, with the highest purchasing power.

The core business of China Elite Focus is to define and implement communication strategies for tourism operators (Hotels, Resorts, Golfs, Destination Management Companies, Casinos, Retail stores…) who know that the Chinese outbound luxury tourism is growing by more than 25 % each year.

Our unique expertise, is to define, in conjunction with our clients, the appropriate marketing strategies for their services. Achieving this, as a result of, our intimate understanding of both the explicit and implicit needs of the Chinese tourists for luxury tourism activities.

China tourism facts

In 2011, 60 million Chinese tourists have traveled abroad and have spent more than  $50 billion in travel expenses.

According to the US State Department of Commerce (2010), an average Chinese tourist spends $7,000 per stay, more than any other nationality.

According to a forecast from the World Tourism Organisation, China will have 100 million outbound travellers and become the world’s largest source of outbound travel in the world in 2020.

An effective presence in the Chinese market today is of inestimable importance, as is, the selection of only the best Chinese partners.

Our Clients

  • 5 star hotels
  • Boutique hotels
  • Golf resorts
  • Luxury retail stores
  • Luxury shopping malls
  • Destination Management companies
  • Luxury concierge services
  • Cruise companies
  • Private boating rental companies
  • Casinos
  • Luxury villas rental companies
  • Hunting agencies
  • Governmental organisations in charge of developing tourism
  • Conventions and Visitors Bureaus (CVB’s)
  • Airports Authorities

China Elite Focus is proud to have clients in 17 countries such as: United States, Canada, UK, New Zealand, France, Italy, Monaco, Turkey, Switzerland, Croatia, South Africa, Nigeria, Ecuador, Nepal, Papua-New Guinea, Thailand, Singapore, Japan.